Forget carbon-fiber monocoques and electric drivetrains, this cup is transportation design’s biggest win - Yanko Design
The cup does for NASCAR races what the binoculars did for the Opera. Now mind you, this invention isn't from any recent time. In fact, information technology was invented in 2009, over ten years agone, and only but regained relevance after Jalopnik did a throwback. Information technology'due south simple, quirky, and a mystery as to why it never became the cultural norm post its release. Designed past Wieden+Kennedy for NASCAR and ESPN, the Cup and its unique profile helps patrons watch the race uninterrupted while sipping on a beverage of their choice.
The Cup was made as a limited-edition beer-belongings vessel, to be distributed to patrons at NASCAR races every bit a promotional giveaway. Its cutaway shape doesn't obstruct your vision when you're chugging down your drink, assuasive you to constantly keep your optics on the race, even when y'all're enjoying your favorite race-accompanying beverage… because using a straw to drinkable your beer conspicuously isn't a skillful look for anyone! Drinking from The Loving cup is (or rather, was) great for two reasons. Firstly, information technology's a wonderful style to show patrons y'all care nigh their user-experience, and secondly, the cup'southward unique rim allows information technology to be used just at a item angle, which makes it great for branding purposes considering you know exactly what side of the cup faces outwards, making it perfect to print on! Sheer genius.
It's a shame that The Loving cup didn't permeate the cultural zeitgeist and discover its manner into the adjacent decade, but information technology's a great reminder that the internet never forgets! And who knows, if someone from NASCAR or ESPN is reading this, it may merely make a comeback!
Designer: Wieden+Kennedy NY for NASCAR & ESPN
Source: https://www.yankodesign.com/2020/01/02/forget-carbon-fiber-monocoques-and-electric-drivetrains-this-cup-is-transportation-designs-biggest-win/
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